In the evolving world of ethnic fashion, 2025 has become a defining year for women who seek comfort, confidence, and modernity in traditional Indian attire. One innovation leading this transformation is D’Coat by Dolly Jain, a breakthrough product that has set new standards in saree shapewear. Designed to blend tradition with advanced fabric technology, D’Coat is redefining how sarees are worn, by offering not only enhanced curves but also unmatched comfort and customization.
Founded by renowned saree draper Dolly Jain, I Am Store is headquartered in Kolkata, India, with a growing presence in the USA. The brand was born out of the idea that every saree deserves a perfect drape, and every woman deserves to feel confident while wearing one. With decades of experience in celebrity styling and bridal couture, Dolly Jain launched the D’Coat line to address the discomfort and outdated functionality of traditional petticoats. Today, I Am Store offers premium shapewear solutions that combine functionality with elegance.
At the heart of D’Coat's success is its ability to offer all-day comfort without sacrificing style. The shapewear is made from breathable materials that adapt to movement, making it ideal as an underskirt for dress occasions where both support and ease are essential. It’s the ultimate solution for women who want to look elegant while feeling completely at ease.
Fashion is becoming more inclusive, and D’Coat embraces this with its range of plus size saree shapewear. Designed to flatter and support diverse body types, these shapewear pieces enhance curves naturally while maintaining a seamless silhouette. No tight compression or rigid shaping, just effortless grace and flexibility.
D’Coat understands that shapewear should be more than just functional, it should complement your saree. The pink saree shapewear is perfect for weddings, festivals, and special occasions where pastel or vibrant sarees are worn. The soft hue ensures it blends flawlessly with lighter fabrics while maintaining complete opacity.
What sets D’Coat apart is its versatility. It serves beautifully as an underskirt for lehenga, offering volume without bulk. Brides and bridesmaids alike appreciate how the product adapts to movement, making dancing, walking, and long ceremonies much more comfortable and stylish.
Traditional petticoats were often made of stiff or rough fabric. D’Coat reimagines this classic staple with the softness of a pure cotton petticoat, offering breathability and comfort in all weather conditions. This makes it ideal for everyday wear and formal events alike, especially in the hot climates of India or during summer weddings in the USA.
Even when worn under simpler sarees or as a daily essential, D’Coat delivers on comfort and elegance. Acting as a luxurious cotton underskirt, it provides the smooth, secure base every saree needs, without tugging, slipping, or readjusting throughout the day. It’s where functionality meets finesse.
The Indian shapewear market is growing rapidly, but few products offer the blend of tradition, innovation, and inclusivity that D’Coat does. In 2025, more women are prioritizing shapewear that fits their lifestyle rather than forcing themselves into outdated garments. With D’Coat, the saree becomes more wearable, comfortable, and stylish than ever before.
From Bollywood stylists to brides across India and customers in New York, the testimonials are clear: D’Coat by Dolly Jain is not just a product, it’s a movement. It redefines how sarees are worn in the modern age, with every pleat and fold falling perfectly in place.
